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The Oxford handbook of managerial economics , edited by Christopher R. Thomas and William F. Shughart II ; [Anup Agrawal, Leonce Bargeron, Sunil Chopra ,...[et al.]]

London New York , Oxford University Press -- cop. 2013

1 vol. (XI-623 p.) : ill., graph. ; 26 cm

978-0-19-978295-6 , rel.

0-19-978295-4 , rel.

Bibliogr. en fin de contributions. Notes bibliogr. Index

Contributeurs:1. Anup Agrawal 2. Leonce Bargeron 3. Sunil Chopra 4. Massimo G. Colombo 5. Marco Delmastro 6. Anthony W. Dnes 7. Luke M. Froeb 8. Esther Gal-Or 9. Massimo Garbuio 10. Michael Gibbs 11. Emili Grifell-Tatje 12. Robert G. Hansen 13. Richard S. Higgins 14. Charles A. Ingene 15. Liena Kano 16. Elif Ketenciouglu 17. Thomas J. Kniesner 18. Charles R. Knoeber 19. Praveen K. Kopalle 20. John D. Leeth 21. Kenneth Lehn 22. Dan Lovallo 23. C.A. Knox Lovell 24. Thomas P. Lyon 25. Robert Maness 26. John W. Maxwell 27. David R. Munro 28. William S. Neilson 29. Felix Oberholzer-Gee 30. Sharon M. Oster 31. Mark Perelman 32. David Porter 33. Larissa Rabbiosi 34. Stephen J. Rassenti 35. Paul H. Rubin 36. William F. Shughart II 37. Oz Shy 38. ManMohan S. Sodhi 39. David J. Teece 40. Christopher R. Thomas 41. Alain Verbeke 42. Gregory J. Werden 43. Lawrence White 44. Steven N. Wiggins 45. Dennis A. Yao 46. Xubing Zhang

La 4e de couverture indique : " The Oxford Handbook of Managerial Economics, the first of its kind, aims to provide researchers, practitioners, policymakers, and teachers with summaries of the most up-to-date research in the field of managerial economics. Edited by the coauthors of two managerial economics textbooks, this volume consists of 25 chapters contributed by leading scholars and business consultants from around the globe, drawing on the literature of economics, finance, industrial organization, marketing, behavioral economics, game theory, and auction theory. The Handbook summarizes cutting-edge approaches to the analysis of the decision-making challenges faced by the managers of for-profit and not-for-profit enterprises. The problems addressed range from cost estimation, product development and promotion, optimal pricing strategies for network industries, and make-or-buy decisions to organizational design, performance pay, corporate governance, strategies for multinational corporations, and the social responsibilities of business. Each of the contributed chapters also identifies the problems that are yet to be solved and thus points the way toward topics for future research. Managerial economics has moved far beyond simply applying neoclassical microeconomic theory to the actual world of practical business decision-making. By illustrating how disciplines other than economics can fruitfully be brought to bear in helping to analyze and to understand the incentives and constraints under which business managers operate, the Handbook fills in the gaps between theory and practice. Sometimes technical, but always reader-friendly, no one with an interest in the modern world of business or public policies can afford to ignore the analyses and the important lessons taught in this Handbook"

Gestion -- Méthodologie -- Guides pratiques et mémentos

Économie d'entreprise -- Guides pratiques et mémentos

Gestion d'entreprise -- Guides pratiques et mémentos

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