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Peluso , Alessandro M.

Consumer satisfaction : advancements in theory, modeling, and empirical findings , Alessandro M. Peluso

Bern Berlin Bruxelles [et al.] , P. Lang -- cop. 2011

1 vol. (XXII-173 p.) : ill. ; 21 cm

978-3-03-430636-2

Bibliogr. p. 149-169. Index

Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book represents the state-of-the-art in consumer satisfaction research and reports on empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners

Consommateurs -- Satisfaction -- Recherche -- Méthodologie

Études de motivation

Consumer satisfaction

Consumer satisfaction -- Research -- Methodology

Marketing research

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