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Pelfrey , William

Billy, Alfred, and General Motors : the story of two unique men, a legendary company, and a remarkable time in American history , William Pelfrey

New York , AMACOM -- cop. 2006

1 vol.(XVIII-315 p.) : illustrations ; 24 cm

978-0-8144-0869-8 , rel.

Bibliogr. p207-302. Index.

"The two men could not have been more different. One was the consummate salesman, a brilliant wheeler-dealer with grand plans, unflappable energy, and a fondness for the high life. The other was the educated intellectual, an expert in business strategy and management, master of all things organizational. And yet the impact of this odd couple on the industrial and societal landscapes of the early twentieth century is equaled only by the indelible legacy of their improbable partnership." "Billy Durant and Alfred Sloan built perhaps the most successful enterprise in U.S. history, General Motors. With GM's ascent grew an industry whose product has come to symbolize the very essence of modernity throughout the world. Billy, Alfred, and General Motors is the tale not just of its title characters, but also of the formative decades of twentieth-century America, through two world wars and sea changes in nearly every facet of daily life, from business and industry to politics and culture

"Painstakingly researched, the book sheds new light on how the divergent approaches of Durant and Sloan were destined to forge an entirely new business archetype, one that would become (and today remains) a global standard."--Jacket

1920: The fateful year ; A precocious dropout forges his first empire ; A quiet student becomes a first-class supplier ; A new machine creates a new order ; Restless in Flint, antsy in New York ; The dropout's next big thing ; Birth of a General ; Shooting for the stars ; Down but hardly out ; Beating the odds with Chevrolet ; A board room coup like none before or since ; The founder's grip slips again ; A last goodbye to the baby ; Alfred pulls the ranks together ; From transformation to domination ; Epilogue: What's good for General Motors

Durant , William Crapo , 1861-1947

Sloan , Alfred Pritchard , 1875-1966

General Motors (automobiles) -- Histoire appliquée

Automobile industry and trade -- United States -- History.

Businesspeople -- United States -- Biography

Automobiles -- Industrie et commerce -- États-Unis -- Histoire appliquée

Chefs d'entreprise -- États-Unis -- Biographie

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