Horizon Portail d'Information

Ressources numériques

Recherche rapide

Recherche avancée

Recherche alphabétique

Modifier la recherche

Market Research : The Process, Data, and Methods Using Stata , by Erik Mooi ; Marko Sarstedt, Irma Mooi-Reci

Singapore : Springer Singapore , 2018

Springer Texts in Business and Economics , 2192-4341

978-981-10-5218-7

L'accès complet à la ressource est réservé aux usagers des établissements qui en ont fait l'acquisition

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Nécessite un lecteur de fichier PDF

Chapter 1: Introduction ; Chapter 2: The Market Research Process ; Chapter 3: Data ; Chapter 4: Getting Data ; Chapter 5: Descriptive Statistics ; Chapter 6: Hypothesis Testing ; Chapter 7: Regression Analysis ; Chapter 8: Factor Analysis ; Chapter 9: Cluster Analysis ; Chapter 10: Communicating the Results.

Market research

Gestion des connaissances

Pour toute question, contactez la bibliothèque

Horizon Information Portal 3.25_france_v1m© 2001-2019 SirsiDynix Tous droits réservés.

Horizon Portail d'Information