Horizon Portail d'Information

Ressources numériques

Recherche rapide

Recherche avancée

Recherche alphabétique

Modifier la recherche

Turban , Efraim

Liang , Ting-Peng

Turban , Deborrah C.

Electronic Commerce : A Managerial and Social Networks Perspective , by Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.

Cham : Springer International Publishing , 2015

Springer Texts in Business and Economics , 2192-4341

978-3-319-10091-3

L'accès complet à la ressource est réservé aux usagers des établissements qui en ont fait l'acquisition

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility

Nécessite un lecteur de fichier PDF

Overview of Electronic Commerce ; E-Commerce: Mechanisms, Infrastructure, and Tools ; Retailing in Electronic Commerce: Products and Services ; Business-to-Business E-Commerce ; Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce ; Mobile Commerce and Ubiquitous Computing ; Social Commerce: Foundations, Social Marketing, and Advertising ; Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce ; E-Commerce Security and Fraud Issues and Protections ; Electronic Commerce Payment Systems ; Order Fulfillment Along the Supply Chain ; EC Strategy, Globalization, and SMEs ; Implementing EC Systems: From Justification to Successful Performance ; E-Commerce: Regulatory, Ethical, and Social Environments ; Launching a Successful Online Business and EC Projects

Business -- Data processing

Decision making.

Operations research

Information technology

Business-Data processing

Pour toute question, contactez la bibliothèque

Horizon Information Portal 3.25_france_v1m© 2001-2019 SirsiDynix Tous droits réservés.

Horizon Portail d'Information