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Sur le même sujet :
Consumer behavior
Psychology -- Social aspects
Consommateurs -- Attitude
Psychologie -- Aspect social.
Parcourir le catalogue
par auteur:
Hantula , Donald A.
Wells , Victoria K.
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Titre :
Consumer behavior analysis : (a) rational approach to consumer choice , edited by Donald A. Hantula and Victoria K. Wells
Editeur :
London , Routledge -- cop. 2013
Description :
1 vol. (IX-255 p.) : ill. ; 25 cm
ISBN:
978-0-415-51920-5 , hbk
0-415-51920-9 , hbk
Notes :
Notes bibliogr. Index.
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms
Sujet :
Consumer behavior
Psychology -- Social aspects
Consommateurs -- Attitude
Psychologie -- Aspect social.
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Type de prêt
Statut
Date de retour
Site des Chênes
Salle de recherche
658.834 HAN
Prêt
Non rendu
10/01/2024
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